Tired of AI noise? My process for curating my top tools…

The Future of Film Has Always Been Global

Every Monday (actually everyday), I get a new AI tool or tool update in my inbox. This week it was Veo, last week it was RunwayML and a Sora tweak and the week before a bunch of new Midjourney parameter mods.

I try them all, with an excitement & diligence that stem from my curiosity and intensity to create more fantastic things—and even though the experimentation of AI alchemy is intoxicating — at times it can be frustrating!

So I think I’ve hit— what I call “tool fatigue.”

I remember one evening recently, juggling five different image apps, thinking, “Surely one of these will stick.” Two hours later, I’d produced nothing I actually wanted to keep, and felt more drained than when I started.

So I changed my approach:

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Building a color-accurate workspace

1. One-Hour Tests

‍I give a new tool exactly sixty minutes. If I’m not excited about the results by then, it goes in the bin. I’m ruthless.

2. A Lean, Loved Trio

Nowadays I lean on Runway ML for quick scene ideas, Midjourney for raw concept art & Sora more for landscapes & 3D concepts.

I like these three because they cover almost everything I need. But there are times these run out of gas too — then I jump into my next ‘bag of tricks’ (*I’ll break them down more in detail next time.)

2. Every three months - Review & Purge

I go back to my toolkit every three months. I celebrate the winners, get rid of the losers, and keep an eye on the new releases I’m starting to build some faith in.

Over time I’ve realised, it’s not about knowing how to use every new app that comes out. It's about carving out a few spaces that really get your creativity going and then keeping those spaces safe from burnout.

I follow the same philosophy with cameras, lenses & film gear I work with. You can’t work with every new product in the market. Keep trying new stuff… sure— but find a way to build real creative comfort with a few.

So what’s your process? Do you test drive & keep an arsenal of tools OR have a more lean approach? And tell me your fav AI tools in any domain you’re using them! Always curious to know more!😎

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PS. - The image is made with the same AI tools that I get fatigued with at times…