A new ideology of Storytelling

Conceptualised & Directed a visually opulent campaign capturing the show’s regal world with cinematic depth & impactful storytelling. Worked in depth with Mr Sanjay Leela Bhansali & Netflix to bring his world alive for audiences — much before the show even aired on the OTT.

Crafted a gritty, high-voltage campaign that amplified the show’s raw intensity and cult energy. Built around performances so sharp they blurred the line between character and legend.

Designed a vibrant promotional narrative that showcased the show’s humour, charm, and star-driven appeal. Anchored by Kapil Sharma’s effortless timing and a cast that turns every episode into a shared national moment. Comedy that feels less like a show and more like a weekly ritual.

Directed a high energy commercial campaign that transformed a sale moment into a bold visual event. Built around rhythm, scale, and dynamic movement, the campaign balanced mass appeal with strong visual identity. Leveraged cinematic pacing and AI assisted workflows to create multiple high impact edits across platforms at speed.

Built a sharp, realistic visual storyworld highlighting the tension, youth culture, and thrill of cybercrime. Aligned with Netflix’s commitment to bringing raw, region-rooted Indian stories to a global audience. Where ambition, desperation, and digital crime collide without filters.

Led the creative direction and execution of a hit series capturing India’s most fascinating real-world wonders. The show became one of History TV18’s most celebrated properties, earning multiple awards over the years for its storytelling and cultural impact.

Conceptualised and directed a visually rich cross promotion campaign that merged the opulent world of Heeramandi with AJIO’s House of Ethnics. Crafted cinematic frames inspired by regal aesthetics, classical movement, and period detailing to elevate fashion into storytelling. Designed to build aspiration, cultural relevance, and visual recall across digital and OTT platforms.

Led the creative direction for an event film celebrating the grassroots spirit of Indian cricket, tracing the journey of legends from local gullies to national glory. Shot with real gully cricket teams under tight timelines and lean budgets, the film captured raw energy, community, and cultural pride. It positioned gully cricket as the foundation of India’s cricketing dominance and a symbol of how far passion from the streets can go.

Led the development & series direction for the entire show. 12 Episodes -Series Director. Critically acclaimed for its cinematic, poetic, and educational exploration of Indian regional cuisine and history. Viewers appreciate its deep dive into culinary traditions and royal, authentic dishes, with many calling it a "10/10" experience.